Why It Matters


Hello, wonderful! Thank you for finding us and joining us on our journey to make the world better—and your life healthier—through shopping.

Big claim, I know. But we’ve got the experience to back it up. Since 1942, we’ve been providing people with solutions for healthy living. As the largest health and wellness company in the world, it’s our mission to inspire and enable people to improve their lives and the world around them.

Your Purchase Speaks Volumes

Everything we buy sends a message to the rest of the world about our values. Purchasing responsibly sourced products says we care about ourselves, our loved ones, and the environment. We created Rodale’s® to provide you with a shopping destination that allows you to invest in your personal well-being and the care of the Earth, without sacrificing beauty or quality. You’d be surprised by how even the smallest steps can make a bigger difference than you’d think—from better health to a safer home and beyond.

  • Let’s talk about organic cotton. It’s softer! It’s cozier! It’s nontoxic against your skin and has far less impact on the planet. When you spend a little more for something made from organic cotton, you are investing in a healthier environment—and safer clothes on your back. You are also supporting fair trade, small businesses, and workers by ensuring they are not exposed to the toxins and abuse that come from the way conventional cotton is grown for the "fast fashion" culture.
  • Or how about beauty products? Women around the world spend billions of dollars on beauty products that may be harmful to their health. In fact, the Environmental Working Group has found that nearly 90 percent of ingredients in personal care products have not been assessed for safety, and many contain ingredients that are known toxins linked to very serious health problems. You can trust that any beauty item we sell has met rigorous standards for health, safety, and effectiveness. Choosing personal care products made with organic ingredients and without harmful chemicals safeguards you and your family and supports a healthier planet.
  • And, of course, the food we eat. It makes perfect sense if we’re going to avoid harmful toxins in the products that touch our skin that we should be just as careful with the foods we ingest. Buying organic ensures what you eat is safe for you and grown in a manner that respects the Earth. All of our food products are made from ingredients grown without pesticides and herbicides, and they are free of genetically modified organisms, commonly referred to as GMOs.
  • Let’s not forget about ethical sourcing. It’s not just about knowing what a product is made from, but also how it’s made. Companies that follow ethical practices for farming and manufacturing care as much about treating workers with dignity and respect as where the materials come from.

We’ve Made Smart Shopping Simple for You

This kind of careful, conscious thinking goes into every product we sell. Our research teams keep us up to date on the latest medical and scientific findings on health and the environment, and those daily reports help us make sure we are selling only products that are safe for you, your family, and the environment. But let us worry about that. Because we’ve done the hard work of figuring out what’s safe and healthy, you can simply enjoy the pleasure of shopping.

So start making a difference by choosing wisely—you’ll enjoy a healthier lifestyle and feel good about the ripple effect of having less impact on our planet, safeguarding it for future generations.

The journey has begun, and I look forward to getting to know all of you better. In the meantime, have fun shopping!

Maria Rodale