Our Story


A shopping destination where inspired design meets healthy living from the world's healthy lifestyle authority

Maria Rodale
Maria Rodale, CEO

From the very beginning in 1942, Rodale has been about health, wellness, the environment, and sustainability. We were sustainable before people used the word sustainable! In fact, Rodale, Inc. founder JI Rodale is considered the founder of the Organic Movement in America. A transplanted New Yorker, he and his wife Anna bought a farm in Pennsylvania, started a publishing company, and devoted their lives to making the world a healthier place. They lived the American Dream.

In 1942 JI launched Organic Farming and Gardening magazine, which started a food revolution we are still in the midst of. But JI and Anna weren't just concerned about food; they wanted people to be healthier in general, so they launched Prevention magazine in 1950. They also published bestselling books that are still in print today, such as The Encyclopedia of Organic Gardening and The Complete Book of Composting.

Robert Rodale
Rodale Institute
Organic Farming,
Anna and JI Rodale

In 1971, their son Robert Rodale added a focus on fitness, publishing Runner's World and Bicycling magazines. Robert built a velodrome (a bicycle racing track). He also started the longest running scientific study comparing organic farming to "conventional" chemical farming at the non-profit Rodale Institute. Back when everyone said organic would never be a viable option for farmers, the Rodale Institute demonstrated that it could be. Scientists and farmers from around the world took notice. And today, thanks to the work at the Rodale Institute, we have the USDA Organic Certification program and similar certifications around the world so that you can trust that if a farmer says it's organic, it is truly organic.

Robert Rodale
Rodale Institute
The Rodale Institute,
Robert Rodale

But Robert Rodale also wasn't just concerned about food and farming, he was concerned about health, too, which is why he enabled the launch of Men's Health magazine and books like The Doctors Book of Home Remedies. Both of those brands were born in 1987 right before his untimely death in a car accident in Russia. Since then, Men's Health has become the largest men's magazine in the world, published in more than 40 countries. And the Doctors Book of Home Remedies, still in print today, has sold over 20 million copies.

Bicycling Magazine
Runner's World Magazine
Home Remedies
Men's Health Magazine
First edition Rodale magazines, Home Remedies
Ardie Rodale
South Beach Diet
Women's Health Magazine
Ardie Rodale, Women's Health, The South Beach Diet

Robert's wife, Ardie Rodale, led the company through the birth of the digital era, and the launch of Women's Health magazine, which is now the fastest-growing women's magazine around the world. She also led the company during the publication of The South Beach Diet, which transformed the way people in America eat and made whole grains available to everyone. Her commitment to the research at the Rodale Institute and the health of people around the world firmly established Rodale as the leading health and wellness publisher, with a growing digital presence.

An Inconvenient Truth
An Inconvenient Truth
Organic Manifesto
Robert Rodale

Today, Rodale is firmly in the hands of the third generation of the family, under the leadership of Maria Rodale. Devoted to changing the world for the better, Maria is both the author of Organic Manifesto: How Organic Food Can Heal Our Planet, Feed the World, and Keep Us Safe and the publisher of books including An Inconvenient Truth by Al Gore. Determined to provide people with solutions for improving their health, wellness, and the environment beyond the written word, she has launched Rodale's®, a shopping destination where you can rest assured that every product meets Rodale's rigorous standards, and is therefore healthy, environmentally sound, and safe for you and your family.

Rodale's isn't just about a set of standards. It's a lifestyle. It's for people like you who care about your health, the environment, and your family, but also believe you don't have to sacrifice style, comfort, or quality to live in harmony with nature. We believe you can change the world through every dollar you spend - whether it's on organic food that supports farmers who are improving the soil rather than destroying it - or organic clothing which is keeping tons and tons of chemicals out of our soil, water and air - thereby keeping it out of your body.

Rodale's is for people like you, who believe that the people who make your products are valuable human beings who deserve to be treated with dignity.

Rodale’s is for people like you, who believe that what you do, what you buy, and what you believe matters.

Rodale's is for people like you, who want to do the right thing but don't have the time or energy to wade through all the confusing and conflicting information out there to figure out what is really good or what isn't. Since 1942, that's what we do. We are your trusted source. Let us make it easy for you!

We are committed to the future. In fact, our next generation is already working to make the world a better place. It's just who we are, what we do, and what we believe.

We're used to being ahead of our time. But since we're in it for the long run, eventually the world catches up.

Rodale's. Join us. You, too, are part of our story. It's the story of how a small group of people who believe in the power of nature and the human spirit believed they could change the world. And they did. And we will.