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Why I Created Rodale's
If I want something that doesn’t yet exist, I’m the kind of person who keeps trying to find it until it does exist, or I make it exist myself. All my life I’ve wanted to marry my love of shopping (and good style) with my love for organic and healthy things – things made with integrity. And for most of my life I had to choose either style or products made with integrity when shopping.
I happen to be the third generation family member and CEO of Rodale Inc., a publishing company that transformed the way the world thinks about food, fitness, health and farming. In 1942 my grandfather, JI Rodale, founded the organic movement in America and launched Organic Gardening magazine (now Rodale’s Organic Life). In 1950 he created Prevention magazine and woke people up to the importance of fitness and food to their health. And today, Men’s Health and Women’s Health magazines are the largest health magazines in the world, and published in over 100 countries. We are a publisher with a strong mission to make the world better, and we’ve done it with great content- magazines, books, apps- you can learn more here if you are interested.
We have also pioneered the longest running scientific study comparing organic farming to conventional farming at the Rodale Institute in Kutztown, PA – in the process discovering that organic farming is one of the most important things we can do to reverse climate change, feed the world and improve our health.
But despite all that, I still couldn’t find anything to wear to work! It was time to fulfill a lifelong dream to get Rodale into the shopping business.
And so we did- and it was a BIG project that took lots of effort, research and energy. That’s why I’m so glad you found us. A lot of people said it couldn’t be done, but I believe in making dreams come true. Everything you buy here helps to make the world a better place and helps you be healthier and happier. Our goal is to make your life easier by putting all the good stuff – the organic stylish clothing, the personal care products that are free from toxins, and the home products that are safe for your health (and all made with love) – in one place. That way you’ve got the freedom to live your life with integrity.
So relax! We've done the work for you. Enjoy the pleasure of shopping! And know the world is better because you are here.